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3 Easy Ways You Can Use Twitter To Promote Your Business

You might be surprised to learn that Twitter can be used for more than stalking your favorite celebrities, posting pictures of your food, and keeping up with what your friends are doing. It can actually be a useful tool to market your business to the world if you know how to use it right!

Here are 5 tips for getting the most out of your Twitter account:

 

#1) Hashtag it up!

One effective option is creating your own hashtag for branding purposes. You could either use the name of your business, an acronym that represents your business, or a catch phrase that you’d like people to associate with your business.

You can also use hashtags to promote special events or contests being held by your business. That way, more people are likely to participate and follow your company.

When you’re using hashtags, make sure that they are recognizable and not too long.

For example, you probably shouldn’t use a hashtag made up of ten words. Those kinds of hashtags are easily overlooked because they are hard to read, and they’re also hard to share, since not many people want to take the time to type out a hashtag that is that long.

Also, try not to use too many hashtags. #No #one #wants #to #read #something #like #this. Keep it simple, and stick to a few hashtags at the very most.

 

#2) Beef up your profile

You know that short bio that you wrote for your account when you joined Twitter? You need to make sure that it contains keywords that will attract your target audience. For example, if you’re a writer, be sure to put something about it in your biography – this will help when people are using the search feature.

Also, make sure that you have a good profile picture. If you’re promoting your personal account, be sure to use a headshot that clearly shows your face. If you’re promoting your business, you may want this to be the company logo. However, make sure it isn’t too text-heavy – most Twitter users see your profile on their phones, and profile pictures are tiny! You want to make sure that the picture you use is attractive and recognizable.

 

#3) Engage to gain followers

One really easy way to gain followers is by following lots of people. Then, you’ll hope that they follow you back. Some won’t, but some will, and having lots of followers can make you look more credible when people visit your profile.

However, a better way to gain followers is by actively engaging with other Twitter users. You can use the search tool to see what people are talking about topics related to your company, and start a conversation. Or, you can simply “favorite” their tweets, if you see something you like. That way, if those people follow you, you’re gaining quality followers who are likely to show an interest in your business!

 

What are your favorite ways to use Twitter? Tweet us at @NerdsSupport and let us know!

 

 

data recovery miami

A Backup Plan is Not the Same as a Disaster Recovery Plan

Some companies set up an automatic system for backing up their company data and feel like they are covered against disasters. This is a mistake – a backup plan is not the same as a disaster recovery plan, and while you need to backup your data if you hope to overcome data loss, that is only one part of a complete disaster recovery plan. Here is information about data recovery Miami businesses can count on:

Problems with Data Backup Software

If you use a basic data backup software to routinely backup your organization’s information, you might discover the software fails at some point. You could believe your data is being backed up regularly, only to discover after you need to retrieve something that the software was not backing up the data as you thought! For companies relying on their routine data backup as their “disaster recovery plan”, you are going to be in big trouble if your data backup wasn’t working if you experience a disaster that requires reloading all of your backed up data.

Problems Restoring Data From Backup

The purpose of backing up your data is to make sure you can get to it if there is a hurricane, tornado, fire, flood, or some other disaster that results in the loss of your equipment or data. While there are many third-party programs and companies providing backup services, is the information being backed up in such a way that it can be restored and used?

We have heard of companies using a backup company that uses tapes rather than the cloud-based storage solutions we offer from our Miami data recovery company, Nerds Support. If these companies need to restore their data, they quickly find out that striping their data across tapes for backup creates a puzzle of information that has to be rebuilt before it can be used. If you’re missing even one tape, you probably will be unable to solve the puzzle and therefore unable to restore your data.

You Need Recovery Tools to Restore Your Backed Up Data

A disaster recovery plan will protect your business against data loss, theft, or equipment failures through a comprehensive backup system and a plan to recover your business. Business continuity/recovery plans don’t just save copies of the information your business uses each day, but also creates a plan to access it and restore the data to your network after a situation occurs. Downtime is reduced or eliminated, allowing you to continue operating business-as-usual from your backup copies, and keeping your organization from going out of business after data loss. Virtualization is an important part of Nerds Support data recovery. Miami businesses can trust their business will continue even when faced with data loss.

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Local Disaster Shuts Down More Than 50 Businesses for Over 2 Weeks
See How Nerds Support Kept One Business Open

When we think about disasters today, we think of hurricanes, fires, theft, and sprinkler heads going off and breaking – no one in a million years would think about a disaster recovery plan for a lightning strike or long term power outage. No one really ever thinks about this type of disaster and how it might affect their business – but Nerds Support in Miami helped ensure our client, Klein Mendez & Rothbard LLC, was prepared for it!

 

When KMR met us, they had 2 servers in their office that were about 5 years old. They knew they had to think about replacing them, and they figured with all of the technology out there – there had to be a better way.

 

KMR is a CPA firm with 2 offices. One in Aventura, Florida and one in Cora Gables, Florida.  The Cora Gables office would connect remotely to the terminal server in the Aventura office. Over the last few years, there was several instances where the Cora Gables office couldn’t work because there was an internet issue, a power outage, or something in the remote office that prevented them from connecting. They knew they needed a better solution.

 

Nerds Support went in and evaluated their current situation and came up with a total solution. KMR, being a CPA firm,  understands the value of using an expense versus capital expenditure and depreciation. So, we built them a total solution that would allow them to budget their expenses for their cloud solution.  They like the fact that their fees are based on the number of users – so during tax season they can bring more employees on board and are just charged more during that time period, and when things slow down and they have less employees, they can pay less based on the fewer number of users.

 

After having the cloud solution and disaster recovery plan for about a year, they really saw the value when Marty Rothbarg working in the Aventura KMR office was working late and spilled a glass of wine on his laptop. He thought he was going to have to run out the next morning and get a new laptop for the office – but he remembered there was an older PC in the closet that he could use. He contacted Nerds Support for instructions, plugged in the old PC, set it up using a 10 minute installation, and that’s it! He was up and running.

 

On Monday, July 14th, at around 11:30 in the morning, a lightning strike hit a transformer outside the building and it blew up. The building went completely black. Marty Rothbarg figured he’d step away for lunch and when he got back he’d be able to continue working.  But when he returned, he found out the building was still black, so he informed the employees they could go and work from home. He was thinking about how great it was he didn’t have to lose a half a day’s work with his employees, and figured they’d come in on Tuesday and everyone would be able to work as usual.

 

Around 9:30 at night, the transformer was replaced. But when they went to power back up, they reversed the polarity. When they started it up, it started a small electrical fire in the building!

 

Tuesday morning, everyone comes into the office to discover it is still without power, and the expectation is they will likely be without power for about four days. Marty was thinking about how great it was that they had Nerds Support put a system in place that would allow them to continue working during this time period.

 

A week later, they have a meeting and they learn it’s going to be another 7 days before they can return to work in the office!  July 26th and they still don’t have power in the building and they won’t for another 5 to 7 days! Can you imagine what would have happened if KMR did not have the cloud solution from Nerds Support which allowed them to continue operating business as-usual?

 

Marty met with Scott from Nerds Support  for a quick lunch and to go into the building. Marty said the only reason he needed to go into the building is to pick up the mail. The only inconvenience this whole situation has really caused him is learning how to go digital because they didn’t have their big all-in-one scanner and printer. While KMR doesn’t really print all that much, they scan their mail directly into the cloud to start using right away. Marty has started providing Nerds with a few referrals because he’s so happy with how this all worked out.

 

When stopping into the office building to get mail, Marty told Nerds Support he would see people from other companies in the same building carrying out computers and servers, to set it up somewhere else to work. The KMR team has not had to do any of that since they can work from anywhere and any device.  Nerds Support also provides hardware as a service as part of the cloud solution for KMR – we bring them the computers, monitors, keyboards and mice – so they only thing the client has to provide is battery backups.

Overall, KMR has enjoyed working with Nerds Support and are about to renew their agreement with Nerds Support again for another three years.

 

data backup hurricane season

It’s Hurricane Season: Is Your Data Backed Up?

If a hurricane was to hit your Florida business and wipe out your network and computers tomorrow, would you be prepared? The 2014 hurricane season is in full swing – don’t wait until disaster strikes before you start thinking about your data backup and business continuity plan or you could be among the 80% of businesses that are unable to recover after a disaster.

 

Examples of Data Loss During Hurricane Sandy

 

When Hurricane Sandy took the East Coast by surprise in 2012, many businesses found themselves at the mercy of their business continuity plans – or the lack of one. Companies with cloud-based backups remained fully operational while companies relying on their onsite backup or local data centers ended up closing at least temporarily as they struggled to mitigate data loss and infrastructure damage.

 

A woman working for New York-based cloud solutions company, Nimbo, discussed the importance of solid disaster recovery plans on the company blog before the storm hit. She compared Nimbo’s plan against her roommate’s company, which relied on a local server. Nimbo employees were able to access their email and applications via the cloud, while her roommate’s company had to shut down until the risk of damage and losses had passed with the hurricane.
Your business’s most important asset is your data and intellectual property. Let Nerds Support help you protect your assets with a data backup and business continuity plan that will prevent hurricane related data loss – as well as losses from other issues and events.

 

Data Backup and Disaster Recovery Plans

 

Data backups are an important part of your overall disaster recovery plan. It creates a copy of your files and information and stores it in the cloud, an offsite server, or some combination of both. Redundancy reduces risks to your business if you experience data loss in your office due to a hurricane or other event that affects your physical building and equipment.

 

Backups should be automatic and frequent for the best protection. You can never backup your data too often! We invite you to partner with Miami business continuity providers, Nerds Support, to ensure you have your data properly backed up and ready for access from the cloud if you should need it.

 

Prepare for Hurricane Season

 

For Florida business owners, the best peace of mind you can give yourself is to create a data backup and business continuity plan. Our Miami IT Consultants at Nerds Support will customize a solution for your organization. Give us a call or fill out our form for a free consultation.

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When Using the Cloud Goes (VERY) Wrong

Everyone talks about the “cloud”, but unless you’re an IT consultant or some other technology professional, there’s a good chance you don’t really know what it means or how to use it. An upcoming movie with Cameron Diaz shows you what happens when the cloud goes very, very wrong!

Can you imagine making a private sex tape or taking some photos to spice up your love life with your partner – only to discover the video or photos got synched into the cloud for your family and friends to see? “The Sex Tape Movie” by Sony Pictures Entertainment shows us exactly what happens when a couple makes this devastating mistake:

 (Warning: explicit language in video)

 “It went up, up to the cloud!”

“And you can’t get it down from the cloud?”

“Nobody understands the cloud! It’s a F@%king mystery!”

Use the Cloud the Right Way

Don’t attempt to use the cloud without the help of a professional! Call Miami Cloud provider, Nerds Support, to resolve the mystery surrounding the cloud and for a free consultation about how the cloud can benefit your organization (and how to avoid embarrassing situations like this one!)

 

Miami IT Support

Have an iPhone? Top 6 iPhone Apps

Are you taking advantage of all your iPhone has to offer? Some of the best apps are even free to download and use, while others are reasonably priced for the service they provide. You can do more than make or receive calls and texts and check your Facebook feed on your iphone, you know! Many of our Miami IT support technicians have an iPhone and make use of the various productivity and organizational apps available. Here are 8 awesome iPhone Apps that can save time, help you get organized, or automate things you do all the time:

Google Maps (free) – this used to come preinstalled on all iPhones but if you want Google Maps now, you have to download it. It’s free, so you should grab it. Google Maps is more accurate than the Apple-owned map app for providing turn-by-turn directions.

SignNow (free) – this is an app that lets you sign documents with your phone, which is great for business owners on the run! Open files from your email, a Dropbox folder, a photo, or other sources, place your signature, and send it off.

Any.Do (free) – keep track of lists and tasks for yourself or a team. You can share tasks and assign others. It allows you to sync across all devices, so you can access your tasks from your desktop, phone, or laptop – and even from a Chrome browser with the Chrome plug-in version. It includes audio reminders to make sure you don’t forget anything important.

Dropbox (free) – store all of your documents in Dropbox so you can access them from everywhere – your office, your home, on your laptop, from your phone, etc. You won’t have to worry about emailing yourself documents or remembering to put files on a USB flash drive if you keep them all in Dropbox.

EasilyDo (free) – this app is a lot like a personal assistant, but without the costly salary. You can connect the app with your email, Facebook, calendar, and other online services. The app will keep an “eye” on things it could take care of for you. If a friend has a birthday coming up on Facebook, it will let you create the Happy Birthday post for their Facebook timeline in advance (so you won’t forget when the time comes!) Or, another example of something the app might take care of for you is if someone emailed you and they aren’t in your address book, the app will ask if they should add the contact.

Evernote (requires membership, free to up to $45 annually) – keep track of notes and information with Evernote. It will synchronize your files and save them to a cloud service, so you can make changes or additions from your iPhone and then view them all later when you log into Evernote from your computer.

Miami IT Consultants

Data Backup is the Key to Business Continuity

Have you ever wondered where your data goes once it has been backed up? The use of cloud-based backup data services is providing consumers with a sense of relief that they won’t lose the most important items on their computer, but what about the security of the backed up information? It is important to maintain a backup schedule to ensure that you don’t lose everything if something goes wrong. It would be difficult to operate your Florida business if you were unable to access your business files and software programs.

The data on your business and personal computer is the most important feature and function on the devices. If you were to experience a mechanical or technical failure, your computer’s applications may be restored to the factory settings, but everything else that makes the computer critical for your daily business operations will be lost and it can rarely be recovered if it is not backed up. The majority of businesses (about 80%) experiencing loss of data will go out of business within a year. Our Miami IT Consultants can prevent this from happening to you!

What is a Backup?

You hear about data backup all the time, and read about it on every technical website or blog – but do you really understand what it is? A backup is a critical part of your recovery plan. Backing up, or making a copy of your important files and information, takes just seconds. The backup copy should be stored at an offsite location or in the cloud (or a combination of both) to reduce the risks of both your original data and the backup copy being destroyed in some sort of disaster that physically affects your building.

Frequent backups guarantee that all of the information and data you backup is up to date. A backup will only recover the information that you have copied up to a certain point in time. So, if you only backup your computer every 30 days and you experience a failure at day 25, you’re going to have 25 days’ worth of data that hasn’t been updated to your backup copy. This is better than most businesses, but it can still cause hardships for the business that can be avoided with more frequent and comprehensive data backup plans. The key to a successful and comprehensive recovery of data is redundancy. You can never backup your data too often! Businesses should consider making backups a required step in daily business operations, and partnering with Miami business continuity providers, Nerds Support, to ensure you are doing everything you need to do to operate your business after data loss or disaster.

Common Data Disasters

You are always at risk of losing the data on your work and personal computers. A data disaster isn’t limited to a computer crash; there are many events that can lead to a loss, including:

  • Natural disasters
  • Loss of power
  • Human error
  • IT hardware and software failure
  • Network failure
  • Malicious intent and terrorism

What Should You Backup?

Consider where you are the most vulnerable and determine what files and data you require to operate your business. These are the files and information you need access to immediately after experiencing a failure of some kind. Consider important files, but also media or software that you may have paid for as well. What do you need to resume your business?

  • Email
  • Browsers
  • Drivers
  • Social networking feeds
  • Business records and data

Tips for Choosing a Backup System

There are many options available to consumers who are considering a backup system. When selecting a backup method that meets the needs of the consumer, it is important to review the encryption requirements for each backup service and federal regulations regarding backup security. This is a lot for a business owner to take on, especially if you don’t consider yourself “high tech”. For Florida business owners, working with the Miami IT Consultants from Nerds Support for the creation of a backup system and business continuity plan is the solution. Give us a call or fill out our form for a free consultation to see how we can help you plan for business continuity with data backups.

 

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More Than a Phone System: 5 Reasons To Use VoIP

How often do you go to work and stay at your desk for the duration of the business day? Business owners rarely stick to their desk and most have a hard time keeping their business activities confined to a standard eight-hour work day. As the business world changes, businesses must adapt to keep up with their competitors and technology must accommodate the changes in how we do business.  VoIP (voice over internet protocol) is a phone system that helps you adapt to the changing business world and offer a wide range of benefits to the business:

1. No On-Site Equipment Needed With Hosted Phone Solutions

VoIP is a hosted phone solution, which means we handle the equipment for you.  You won’t need to find space in your office or hire contractors to run wires or make it possible to transfer calls from one employee to another.  We set it all up for you, including hosting of the system.

2. Designed for Business Growth

If you’re looking for a phone solution that will work in multiple locations or can be easily transported, VoIP is the answer.  VoIP will work for you whether your employees are all in one office or spread out across the country, working remotely from their home offices.  When you grow your business, your phone system will grow right alongside you and provide the same communication system simply by adding more phones.

3. Use Your Phone and Features Anywhere You Have An Internet Connection

One of the lesser known benefits of a VoIP solution is the ability to take your office phone and all of its features with you even when you’re traveling.  Redirect your phone numbers to wherever you are (your mobile phone, or your hotel room, for example) and your customers or employees will never know you are in a different location.  Access messages or transfer calls just as you would from your office.

4. Always Up to Date

Since the VoIP solution doesn’t require hardware, any updates that are required will be received automatically.  You won’t have to update anything manually or remember to check for updates.

5. Reduce Your Phone Bill and Administrative Costs

Your VoIP system will provide a predictable monthly bill for your phone service, which will save you 30-60% from your current phone bill.  Additionally, many business owners find they can reduce the number of receptionists they hire because of the VoIP system’s ability to greet callers and provide a menu system to direct calls where they need to go.

 

VoIP technology offers smaller businesses the opportunity to compete with larger businesses.  Communication tools that were previously only available to larger businesses with more money to spend are now available on a smaller business budget. Let’s talk about your phone and communication needs and see whether VoIP is a good solution for your business.

car technology

Futuristic Car Technology

People are often surprised at how much technology helps us reach our business goals, but have you noticed how much technology is advancing in other aspects of our lives, too? Take a closer look at modern vehicles – the technology found in our cars seem like it’s coming from the future!

Communicating Cars That Are Aware of Their Surroundings

Cars don’t really “talk” to each other (yet!), but they are definitely increasing their communications ability. Sensors placed on the outside of vehicles can communicate with each other, allowing vehicles to help drivers avoid car accidents with advanced safety features including:

  • Automatic brakes to help you stop before a collision occurs
  • Back up cameras
  • Land departure alerts to keep you between the lines
  • Blind spot monitoring systems
  • Adaptive cruise control

 

Intersection Communications

Sensors on vehicles allow cars to warn drivers when the car is getting too close to another vehicle or approaching the edge of a lane or road.  New sensors at intersections will start changing the lights from red to green if there are no cars approaching the intersection (and helping drivers avoid waiting at a red light when there is no other traffic around).  The plan for intersection technology is also to automatically stop all cars approaching an intersection if a car is running a red light to avoid accidents.

Cars that Drive Themselves

A car that can drive itself may seem like a far-fetched dream, but believe it or not, we’re not that far away from technology that could handle the task.  We already have vehicles with “Park Assist” technology that basically park themselves.  Imagine getting into your car and telling it where you’re going, like a chauffeur!

Technology is constantly advancing in all areas of our world, like it or not. If you’re interested in the advantages technology can offer in your business – give us a call or visit our website to see how we can help you reach your goals.

 

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Free eBook: Find out if Cloud Computing is Right For Your Business

Pretty much everyone we have talked to has heard of cloud computing and are starting to wonder if they should put their business in the cloud.  Since the concept of cloud computing has been generating so much interest, we decided to put together an eBook to help you understand more about cloud computing and the financial impact it has on your business .

In this free eBook, you will learn about cloud computing, what it is, how it benefits your business and potential disadvantages to watch out for. We’ll help you decide if cloud computing is a good decision for your unique business and whether it will help you save money and reach your business goals.

Then, since people have heard many myths and rumors about the “insecurity of the cloud” we’ll give you five reasons why cloud computing is actually MORE SECURE than a traditional computing environment.

And finally, we’re going to show you why the cloud is actually the business network of the future so even if you aren’t fully on board with the cloud yet – you’re going to need to make the transition sooner rather than later.

Click here to download and read this free informational eBook: The Financial Impact of Cloud Computing on Your Business.