You might be surprised to learn that Twitter can be used for more than stalking your favorite celebrities, posting pictures of your food, and keeping up with what your friends are doing. It can actually be a useful tool to market your business to the world if you know how to use it right!
Here are 5 tips for getting the most out of your Twitter account:
#1) Hashtag it up!
One effective option is creating your own hashtag for branding purposes. You could either use the name of your business, an acronym that represents your business, or a catch phrase that you’d like people to associate with your business.
You can also use hashtags to promote special events or contests being held by your business. That way, more people are likely to participate and follow your company.
When you’re using hashtags, make sure that they are recognizable and not too long.
For example, you probably shouldn’t use a hashtag made up of ten words. Those kinds of hashtags are easily overlooked because they are hard to read, and they’re also hard to share, since not many people want to take the time to type out a hashtag that is that long.
Also, try not to use too many hashtags. #No #one #wants #to #read #something #like #this. Keep it simple, and stick to a few hashtags at the very most.
#2) Beef up your profile
You know that short bio that you wrote for your account when you joined Twitter? You need to make sure that it contains keywords that will attract your target audience. For example, if you’re a writer, be sure to put something about it in your biography – this will help when people are using the search feature.
Also, make sure that you have a good profile picture. If you’re promoting your personal account, be sure to use a headshot that clearly shows your face. If you’re promoting your business, you may want this to be the company logo. However, make sure it isn’t too text-heavy – most Twitter users see your profile on their phones, and profile pictures are tiny! You want to make sure that the picture you use is attractive and recognizable.
#3) Engage to gain followers
One really easy way to gain followers is by following lots of people. Then, you’ll hope that they follow you back. Some won’t, but some will, and having lots of followers can make you look more credible when people visit your profile.
However, a better way to gain followers is by actively engaging with other Twitter users. You can use the search tool to see what people are talking about topics related to your company, and start a conversation. Or, you can simply “favorite” their tweets, if you see something you like. That way, if those people follow you, you’re gaining quality followers who are likely to show an interest in your business!
What are your favorite ways to use Twitter? Tweet us at @NerdsSupport and let us know!