LinkedIn is pretty much the Facebook of the professional world and, if you use it effectively, you can secure valuable connections or even an awesome new job!
Check out the following 4 simple ways you can amp up your presence on LinkedIn.
Your Profile Picture
First impressions mean a lot. And guess how someone gathers his or her first impression of you when visiting your LinkedIn Profile?
That’s right: it’s your profile picture.
Since LinkedIn is a professional network, you may not want to use that picture you took last weekend when you were out at the bar. That could work for Facebook, but think – do you really want employers to think of you that way?
I mean, you don’t have to have a super serious picture taken by a professional photographer or anything. You can still smile and let your personality show through. Just keep in mind that potential employers and business connections are going to see you, so you need to make sure that you’re sending out the right message.
Update Your Status Regularly
When you go for long periods without updating your status, you seem inactive. By posting a status regularly or sharing interesting content, you’ll appear on the timelines of your connections – it’s like reminding them that you exist!
Write a Killer Summary
Your summary can make or break your LinkedIn Profile. Think about it – would YOU want to hire someone who clearly didn’t know how to spell or use proper punctuation? Probably not.
And you don’t have to make your summary boring, either. Tell your readers a little bit about your life, your hobbies, and who you are without being unprofessionally personal.
Not a writer? No worries – you can always hire a copywriter to help you beef up your summary section and entice potential employers.
What do you look at when you’re trying to decide on an apartment complex to move to, a movie to see, or a hotel to stay at?
LinkedIn recommendations are kind of like reviews – and they’ll get you a lot of positive attention. Especially if you can get a former boss to write you an excellent recommendation.
If that’s not an option, try to get someone you’ve worked with or a college professor whose class you have taken. You can even offer to exchange recommendations.
Once you’ve done these four things, you’ll be on your way to a top-notch profile and maybe even a new job. Good luck!