For those of you not using some form of social media to network with client and colleagues, be prepared to be left behind. Especially if you’re a company or organization who is still fighting the Twitter frenzy, it’s time to throw in the towel, because Twitter is becoming one of the fastest growing online outlets to connect with the right people. You can find clients to do business with infinitely faster than it would take in face-to-face situations via Twitter. Maybe you’re confused about the best way to Tweet and use a hashtag, so let us give you a few examples of how you can use Twitter as a great tool to connect with your target audience.
Know your Audience
Before you start Tweeting away, make sure you know who you want to be following your Twitter account. This is important because you have to make sure you’re putting out the correct content for who you want to reach. If you put out content that is attracting personal trainers when you’re trying to reach lawyers, you know you have to modify your Tweets so you don’t lose your intended audience.
Keep it Short and Sweet
By “sweet,” we mean nice. No one respects a business or organization that isn’t professional and airs dirty laundry on the Web. Businesses can tend to be a bit rigid and dry as well. Add some lightheartedness to your Tweets. You catch more flies with honey, so people will be more apt to follow you this way. Be sure not to be too long-winded either. Even though you can Tweet 140 characters, get to the point in well under that number. Less characters makes it easier for people to Re-Tweet your posts, which is what you want. Plus, followers are less inclined to read items that are too long.
Tweet Useful Content
You have to do more than Tweet spam links to your web site. Make sure what your saying is useful, like posting DIY tips from your home repair store. Otherwise you’ll likely be ignored.
It is good business sense to follow and Re-Tweet from others. This shows you’re really out to help your followers and not just out for yourself. It is easy to search for people to follow who are Tweeting about your topics, by simply typing in keywords. You’ll be able to reach out to people worldwide, 24 hours a day.
Create a Hashtag
Hashtags (#) are everywhere from print to TV ads. They are used to group Tweets into categories based on phrases or keywords. For example, #BobsBrickBuilding could be your business’s hashtag that can be used for people to leave reviews of your work. Hashtags can be a tool to share helpful content and display your expertise on a subject. You can use other popular hashtags related to your industry like #bricks, #masons and put them in your Tweets, helping you to reach out to new followers.
Set Up a Twitter Party
Many Twitter users set up events or “Twitter parties” where they are available live to answer your questions and chat. This is another place to use your hashtag to brand yourself. You’ll likely have followers Re-Tweet your content and gain more followers. Plus, it will prove how dedicated you are by taking the time to host the event. Before you know it, your Twitter community will expand and so will your business.