Colocation Services

The Benefits of Colocation Services

What is colocation?

Colocation involves a facility that houses data and customers can use these buildings to store their servers and computing hardware. Normally the colocation service provides companies with the actual building, the systems that will cool and prevent the servers from overheating, electricity/power, bandwidth or Internet access as well as physical security. In return the customers or businesses provide the servers and the software.

Benefits of colocation:

  1. Cost effective. By using a colocation to house servers, a decrease in costs associated with IT management results. You no longer are responsible for the cooling and security needs of your servers, so as time goes on and maintaining power, a stable environment, and building expenses grow, your monetary output does not.
  2. Power capacity increased. Housing your servers privately would leave you susceptible to the increase and fluctuation of electrical costs which result in power capacity issues, especially when attempting to upgrade to newer IT applications. Colocation provides customers with a higher power bank, or a higher availability when it comes to power-per-square foot. This would allow clients to take part in high density computing without having to worry about being limited due to capacity problems.
  3. Network reliability. Having a stable connection is prudent to the development and success of any business, when storing your servers in a colocation network reliability is guaranteed. Most companies that provide this service have multiple different networking options that customers can choose from, which allow for flexibility and opportunities that would be more costly to establish in the private sector.
  4. Durable and affordable bandwidth. The more complicated the applications are that your company runs, the more bandwidth that you will need in order to conduct business. Using a colocation allows you to maintain freedom in respect to your service providers, further allowing you to receive your bandwidth at a volume price and helping you to avoid dealing with multiple contracts.
  5. Security and protection against data breaches. It is becoming more difficult to ensure that your data and information is safe. As time goes on data breaches increase, and the repercussions of allowing this to occur becomes more severe and more expensive. However, colocations are protected against forced entry, access that is unauthorized, and natural disasters. These places work to safeguard your information in a more efficient manner than would be guaranteed in the private sector of data storage.
  6. Disaster recovery. In addition to making sure your information stays safe from day to day, using an offsite location to house your servers will allow you to hold on to important data in the unfortunate event that your business is victim of a natural disaster. Sites of colocation will ensure that all of your servers and data remain viable, operational and fully functional.

Colocation is an innovation to the field of data storage. It provides customers with an economically feasible option that allows for flexibility, customizability, and expansion without having to worry about security, power capacity, or network reliability. In comparison to private data centers, it is easily apparent that colocation has the potential to benefit your business on a larger scale and broaden the way your company is able to compute.

Colocation services from Nerds Support can help your business realize the benefits associated with colocation, and let you focus on what matters to you – running your business.

social media 2

How Social Media Can Help Your Business Boost Profit

If you are not in all corners of the net, users won’t find you. When prospective clients are in need of services, the first place they go is to a search engine. If your digital footprint doesn’t exist, you will not be on their radar. Think about your own digital habits. When you search, you look for online reviews, maps, pictures, a website, and social media sites. Prospective clients want to feel connected to your business. Social media can dramatically improve your business’s image and boost your profit, and it’s free. How can social media kick start your company’s cash flow?


Benefits by the Numbers
Forbes Magazine reports that 92% of marketing professionals said that social media was essential for their business, and 80% said social media increased traffic to their websites. A LinkedIn survey reported almost half of small business use social media to gain knowledge from peers, industry professionals, and company partners. Social media is important for communication, but it also teaches businesses owners about making better marketing decisions.


How Social Media Boosts Profits
Some benefits of social media use may be obvious, but others might surprise you.
Businesses can attract new customers in waves. Attracting new customers is one of the most challenging feats for businesses, but social media makes is a little easier without costing a fortune. Many businesses rely solely on social media to drive business to their sites and front doors. Currently, four in five small and midsize businesses are on social media sites, which results in trillions of dollars in revenue.

Businesses can gain critical industry insight through the social media lens. Management and marketing teams can identify what it is potential consumers are talking about, the types of content being shared, the needs expressed online, and the frustrations or attractions of certain products and/or businesses. Oversharing can be a dangerous things for users, but when they are using their consumer hats online, companies can gain a tremendous amount of information.

Connecting with current clients and customers is just as important as connecting to new ones. Clients and customers who feel connected to your business will share the information you share with them. Current clients hold a great deal of your company’s image in the palm of their hands, good or bad. You will either gain references and referrals, or you will get bad press from users. How you interact with your consumers and handle situations will directly affect your profit.

Connecting with other industry professionals and service organizations can boost your company’s image online. If you are providing your expertise advice, praising others for their support, and inviting others to rate your company, you are increasing your company’s online presence.

Social media allows you to advertise offers and hold special giveaways. Everyone wants to be a winner, and the best way to gain followers is to hold contests and share interesting information. Make sure you reward current consumers and often as you reward new and prospective business. When you advertise offers and host giveaways, your page gets shared, your name begins to trend, and people your company would not have accessed before will be on your site, checking out what it is you have to offer.

Unified Communications

How Unified Communications Can Save You Time and Improve the Growth of Your Company

Unified Communications is an efficient and affordable way to combine all of your company’s communication needs on one easy-to-use system. An effective communication strategy benefits you, your employees, your vendors, and your clients—which means savings and profit for the company. Remain connected and stay informed with Unified Communications, and you will see your company flourish in many different ways with cloud communication and tools.


What is Unified Communications?

Unified Communications is an all-encompassing term used to describe all forms of digital and voice communications. Unified Communications permits users to have real-time contact with one another, across different platforms and from any location.


  1. BYOD communication

Your company and its employees come with a hoard of devices. From laptop computers to cell phones and tablets, instant communication is desired by all. The stigma around mobile device use in professional settings is rapidly transforming, and a holistic approach to personal and businesses devices only benefits the company. When employees bring their own devices, it eliminates training and infrastructure overhauls for the company. Businesses can dramatically cut costs and capitalize on the expertise each employee has gained with his/her own personal device and operating system.


  1. Improved connection and collaboration among employees

Unified Communications permits employees and partners to interact more frequently without having to bring everyone together in the same room. Whether accessing the cloud system remotely or from an office down the hall, increased communication and collaboration tools makes it easier to get to work at any time of day, from any location, and with any deadline in mind. When your company’s employees remain connected, work increases and profits naturally follow.


  1. Industry reach improves

A Unified Communications strategy allows a company to tap into more of its market because communication is not confined to the walls of the locations. Employees can take the company out into the world without compromising accessibility. Mobility is important for many modern businesses, and a company that doesn’t have an effective digital communication strategy will find itself struggling to keep up with modern technology and consumer buying habits. Unified Communications enhances collaboration tools, social media platforms, and instant messaging communications. Phone calls from the office are sent directly to your mobile device, regardless of the location.


  1. Instant access to your company

Accessibility across various platforms improves the company’s image locally, domestically, internationally, and perhaps one of the most important—digitally. Modern companies are no longer Monday-thru-Friday, wait until the doors open after the weekend before someone gets back to you operations. Consumers and clients want in-demand access to the services and needs they desire at any particular time. If your company closes up shop when the sun goes does, consumers and clients will turn elsewhere. Unified Communications eliminates inaccessibility, putting companies in touch with each client and prospective consumers.

Twitter Blog

5 Ways to Connect With Customers Using Twitter

Twitter can be a very useful way to help you connect with customers both near and far from your business. Twitter can actually help you to pinpoint people in certain locations, like in your own neighborhood. It provides you with the tools to locate people who tweet or live local to you, including people you know and people you don’t know. This is a great way for you to filter through your neighborhood and the surrounding areas.


Find People Using Tweets near Your Location

With Twitter, you have the ability to search through current tweets in order to find what you’re looking for. You can find the name of your city, the name of your neighborhood, or even names of specific businesses or landmarks. You can narrow your search down to include only the areas that you are interested in. This is done right through the Twitter search box.


Find People with Twitter Advanced Search

Twitter advanced search gives you the ability to add geographical locations to your searches. This can help you find recent tweets within a few miles of your business by using a name or a zip code. It displays current tweets, which will give you different results each time. You can do this by going to the advanced search page and setting your geography range.


Find People by the City Name Listed in Their Profile

Twitter gives you the ability to search for people based on what city they have listed in their profile. You can type the name of your city into the search box and Twitter will show you the most recent tweets based on the information. You can also search for your city name in profiles, which will bring up a list of profiles that have your city name in them.


Find People with Twitter Grader

Twitter Grader is a tool that is developed by another company. It is designed to help you search through Twitter profiles and streams to find the people you need to help make your business a success. It evaluates Twitter users for you and narrows them down so you can choose who you want to follow.


Find People with Twellohood

Twello is a Twitter directory that is public, and Twellohood is a feature that allows you to search people by location. You can pull up the Twellohood map page and then click on your continent, country, state, and then city. You can select your city from the list that will pop up for your state. The list includes the amount of Twitter users in each city. From there, you can choose who you want to follow. Twello will pull up the Twitter profile for each user after you follow them.

Cloud Computing

3 Ways Cloud Computing Can Improve Your Accounting Firm

As an accountant, you deal with a plethora of vital information and data on a daily basis. Clients entrust you with the most important numbers that define them. To assist accounting professionals keep track, control, and acquire accounting data, many are turning to cloud computing. Are you one of them? Cloud computing, at one time, was seen only as an IT buzzword, but the system has become a necessary business partner and strategy for successful accountants and firms. Cloud computing is the singular answer for swift recovery, cost-effective management, and comprehensive data storage. There are three important ways your accounting firm can benefit from a cloud computing strategy.


  1. Increases capacity and connectivity without increasing risk

Your accounting firm can take on more clients and increase your reach in the market without having to assume the security risks and financial burdens of doing so. A cloud computing system grows with your firm. From small, independent start-ups to large corporate firms, a cloud computing system can be tailored to accommodate both your immediate size and future capacity. For any business to increase capacity, connectivity is essential. Connectivity among business partners, clients and collaborators will increase your firm’s efficiency and communication. In a modern firm, connectivity occurs on the phone, on mobile devices, on laptops, on desktops, and over text messages. Before cloud computing and mobile technology, work was completed only within the four walls of the establishment. Cloud computing and mobile technology gives each contact agency. Immediately, the risk of intrusion, loss and theft may concern you, but cloud computing ensures everyone can still remain in contact, outside the firm’s walls, while still establishing and maintaining a secure environment. When the hesitation of mobility eases, the firm’s access is limitless.


  1. Decreases data loss and enables swift recovery

In our digital world, intrusions and security threats are commonplace. Every business has a plan to prevent and combat security intimidations. Cloud computing is an effective companion to a comprehensive security plan. Cloud computing enables users to securely store data in a remote location so that essential information is not lingering on a device. At any point, the business contact can eliminate or limit access to the cloud system. If the company and/or any of its devices are damaged or lost in a natural disaster, lost, stolen, or hacked, the information stored in device is safe. Business will resume as usual without any interruption in data recovery and operations.


  1. Saves the firm money

There is no need to spend hundreds, even thousands of dollars, on an expensive system overhaul, software programs, energy costs, and massive in-house IT operations. The cloud computing structure is designed to accommodate various devices with different operating system, and it does so without a massive room and collection of hardwares. Updates in software and hardware are done automatically so the company does not have to worry about maintaining a schedule that is both compliant and secure. The cloud computing company does the work for you. The cloud computing system also fast tracks document access, which enables users to confirm and receive important documents and data; this cuts down on paper usage and book keeping services, while increasing productivity and profit.


Using Twitter to Connect With Your Target Audience

For those of you not using some form of social media to network with client and colleagues, be prepared to be left behind. Especially if you’re a company or organization who is still fighting the Twitter frenzy, it’s time to throw in the towel, because Twitter is becoming one of the fastest growing online outlets to connect with the right people. You can find clients to do business with infinitely faster than it would take in face-to-face situations via Twitter. Maybe you’re confused about the best way to Tweet and use a hashtag, so let us give you a few examples of how you can use Twitter as a great tool to connect with your target audience.


Know your Audience

Before you start Tweeting away, make sure you know who you want to be following your Twitter account. This is important because you have to make sure you’re putting out the correct content for who you want to reach. If you put out content that is attracting personal trainers when you’re trying to reach lawyers, you know you have to modify your Tweets so you don’t lose your intended audience.


Keep it Short and Sweet

By “sweet,” we mean nice. No one respects a business or organization that isn’t professional and airs dirty laundry on the Web. Businesses can tend to be a bit rigid and dry as well. Add some lightheartedness to your Tweets. You catch more flies with honey, so people will be more apt to follow you this way. Be sure not to be too long-winded either. Even though you can Tweet 140 characters, get to the point in well under that number. Less characters makes it easier for people to Re-Tweet your posts, which is what you want. Plus, followers are less inclined to read items that are too long.


Tweet Useful Content

You have to do more than Tweet spam links to your web site. Make sure what your saying is useful, like posting DIY tips from your home repair store. Otherwise you’ll likely be ignored.


Follow Others

It is good business sense to follow and Re-Tweet from others. This shows you’re really out to help your followers and not just out for yourself. It is easy to search for people to follow who are Tweeting about your topics, by simply typing in keywords. You’ll be able to reach out to people worldwide, 24 hours a day.


Create a Hashtag

Hashtags (#) are everywhere from print to TV ads. They are used to group Tweets into categories based on phrases or keywords. For example, #BobsBrickBuilding could be your business’s hashtag that can be used for people to leave reviews of your work. Hashtags can be a tool to share helpful content and display your expertise on a subject. You can use other popular hashtags related to your industry like #bricks, #masons and put them in your Tweets, helping you to reach out to new followers.


Set Up a Twitter Party

Many Twitter users set up events or “Twitter parties” where they are available live to answer your questions and chat. This is another place to use your hashtag to brand yourself. You’ll likely have followers Re-Tweet your content and gain more followers. Plus, it will prove how dedicated you are by taking the time to host the event. Before you know it, your Twitter community will expand and so will your business.


How Cloud Computing Helps Accounting Firms

The term “cloud” in the IT world is becoming as common as “Google”. We hear it thrown around a lot, but many still don’t understand it. Simply put, cloud computing is accessing and storing data via the Internet, as opposed to your hard drive. All you need is to have your data synchronized with other information over the Web for easy access. Businesses can subscribe to a cloud application over the Net, “rent” out services from major companies such as Amazon and Google, or even create their own personalized applications for the whole company to use. When it comes to accounting, cloud computing can be extremely beneficial to your firm. Let us give you a few examples at to why you should consider the cloud for your firm if you haven’t already.


Save Money With The Cloud

When you invest in cloud computing products, it’s going to cut your hardware and software costs. You no longer have bills associated with software products and the licensing attached. A yearly subscription to a cloud computing supplier is more cost efficient than hefty startup fees associated with initial software and licensing startup.

Document storage on your PC or Mac takes up hard drive space, so that is another expense you won’t have to worry about with the cloud. Any system maintenance will now be the responsibility of the cloud supplier, so there is no need to pay to have software monitored.

You won’t have to pay for updates to your system constantly by an IT expert, since the cloud will be kept up-to-date as part of the service.


Secure Data Storage

There is nothing worse than losing all your clients’ financial data. With cloud storage, you won’t have to worry about the possible risk of data loss. In the event that your computer crashes, a hard drive has a meltdown, or a natural disaster occurs like a flood, your data is going to be safe.


Increased Growth Potential

If you stay in the dark ages, you cannot grow as a business. By keeping up with the times and showing that you’re following the latest technology, you’re more likely to attract new business and keep old clients. As you grow, the cloud helps you expand, instead of being slowed down by antiquated technology. More storage space also frees your accounting firm up for new clients, as the cloud basically allows for unlimited development.


More Flexibility and Mobility

With the cloud, your business’s information can be accessed from any desktop or mobile device, which allows employees to access what they need from any place at any time. You can have more than one person working on a project at one time, from different locations.


Increased Accessibility

Cloud computing can also make you more accessible to clients by using portals to share data with them, or offer remote consulting services. Clients can easily pay bills using web based payment systems, and your accounting firm can help clients leverage online invoicing and payment systems.

If you have questions about how the cloud can help your business, feel free to contact us or start a chat in the comment section below!


How to Use Instagram to Get More Customers For Your Business

If you’re not using Instagram to keep your business relevant and attract more customers, you
better get with the program. Instagram has evolved beyond a place to share pictures of your
cats and vacation dinners. With more than 300 million users, what better way to attract
followers to your brand? Here a few suggestions on how the fast growing site can be used to
attract potential customers.

Showcase Your Product

Since it is a photo sharing site, it only makes sense to showcase whatever your product is.
However, you can go beyond simply posting a picture. Instagram offers lots of neat filters and
special effects, so you can flaunt the best parts of your shots. Show examples of people using
your product, or unveil new items this way, and get customers engaged by asking them to
guess what they’re viewing.

Businesses who offer a service can still make good use of Instagram. Before and after pics
can be used for tons of services from hair salons, to home restoration, to personal trainers
helping clients lose weight. Take the time to highlight equipment your business uses like DJ
turn tables or the latest in mechanical tools.

Promote Product Sharing

Encourage followers to post pictures of your product in action, and a hashtag to be included
with it. User generated content is becoming increasingly popular, and it’s fun. You want to see
customers wearing your sneakers, or painting with your nail polish. Ask them to post their
personal before and after pics, or even a video of them using your product. Businesses have
been known to randomly reward posters with prizes to boost their participation.

Share the Creative Process

Let your customers into a rare glimpse of your company behind the scenes. Show how your
stuff gets made, or the team in the conference room, coming up with the next big thing from
your business. By inviting your followers into the world they don’t usually get to see, you will
gain trust and respect, and they can appreciate you on a more personal level.

Show Coming Attractions

Nothing makes a person feel more special than being let in on a secret before everyone else.
You can make this happen by giving sneak previews exclusively to your Instagram followers
of new items to come. This can include posting pictures of a new service about to be offered,
or a new product in your line before it is released to the public. You can go beyond products
and use video to give a virtual tour of a new store before it opens, or a manufacturing facility
under construction in a new location.

Has your business had success using Instagram? Share your experience in the comments

blog cloud computing

3 Business Benefits Of Cloud Computing

Cloud computing has dramatically changed the way companies operate and connect. From the office desk to the mobile meeting and travels abroad, as long as a company can remain connected, it will be more productive and respected in the market. The same cloud technology you use at home is available for your business, and it doesn’t cost an arm and a leg to initiate. Business owners who call for a free consultation will quickly learn the multitude of benefits the cloud offers.

The cloud is a traveler

Not too long ago, business data and programs were held exclusively on onedevice; this made it difficult to work remotely, and sharing was impossible without a surge of emails flooding the company. With cloud technology, all of the extra, tedious, and time-consuming tasks are eliminated, as users can access company data, calendars, presentations, etc. with the click of a button and from any device, anywhere in the world.  The cloud permits business owners and employees to expand their reach in the market by giving them all of the critical tools they need, without having to go back to the office. Deals, sales, business relationships and networking can all be achieved face-to-face.  Cloud computing accommodates your business’s needs and schedules.

Costs are low

Here at Nerds Support, we can design a a cloud strategy that accommodates your business’ unique needs, capacity and, growth potential. A plan is carefully crafted in a way that the best services and features are available for an affordable price.

Cloud computing is the ideal way for a business to update its infrastructure and work with the latest technology without forking over loads of cash. It does not require special equipment, software or user devices, and business owners don’t have to hire new employees to service, monitor and maintain office technology.


It maximizes your company’s potential

When business owners, vendors, consumers and employees can remain connected, growth, efficiency and productivity are inevitable. Companies that utilize cloud services don’t have to worry about regular system maintenance, downtime, or a client-business disconnect. Showing your employees and potential business partners that you are always prepared, up to date on the latest technology, and protected from outside threats imparts confidence in the company.


Interested in learning more about the benefits of cloud computing? Thinking about adopting a cloud computing solution for YOUR company?

Let’s talk about it! We’d love to chat and explain how the cloud can help you succeed. Contact us today.

facebook page

How To Create A Facebook Page For Your Business

In the time it takes you to read this, you can be well on your way to creating a successful business page. In less than 5 minutes, your business’s brand can be on the internet and in front of hundreds of people in your area. If you want to connect with your consumers, create a Facebook page. Let’s create a Facebook page for your business with 3 simple steps.


Create a page from your FB account

Login to Facebook with your personal account. After you do so, the rest is easy:

  • Click on ‘pages’ on the left-hand side. If you manage other pages, they will display on a list. If not, you can create one. You will see a ‘+ Create a Page’ link. After you click on the link, you will see a series of six boxes: local business or place; company, organization or institution; band or product; artist, band or public figure; entertainment; and cause or community. Click on the type of page you would like to start. You will be asked to select the type of business you own, and to input the business name, street address and phone number. You will need to agree to the Facebook Pages Terms before you can proceed with creating the page.


Talk about your page

You will be taken to the ‘Setup’ page. You will be promoted to complete the following four steps:

  • About- Use keywords to create your description. Put your website address in the page and then provide users with a brief description of your business. Add the website again below the ‘About’ box. Next, choose a quick and easy Facebook web address. Make sure the link is exactly what you want it to say.
  • Profile Picture- Choose a profile picture for your Facebook page. You can choose your own picture, or you can select a profile picture that is your company’s logo.
  • Add to Favorites- Add your company’s page to the favorites bar on your homepage. This feature allows you to select the page easily and update it while you are on your personal Facebook page. When you are posting to your business page, you can post either as your business or as yourself.
  • Reach More People- Facebook allows you to target your audience with its marketing tools. As the business administrator, you can choose the demographic you want to target. If you use paid advertising, you should use Facebooks services.


If you are unsure of some of the information, you can go back to the Admin          Settings page to update, change or input additional information. You do not     have to complete the four steps right away, but you should get it done as soon as         you can so that you don’t have an incomplete page hanging around.


Start posting

You can get started posting and reaching out to your consumers. From the admin page, you can advertise, evaluate your Facebook insights, invite your current Facebook friends to like your page, and add a cover photo. Say ‘hello’ to the word and encourage others to like your page. To maintain a personal approach to your marketing, try to reach out to your new users and thank them for liking your page.