Storms can devastate homes, families and entire communities. For small businesses, recovering from hurricanes and tropical storms can take years. Sometimes, they don’t recover at all. The Golden Corral franchise restaurant in New Orleans suffered considerable damage after Hurricane Katrina.
Natural disasters can negatively affect businesses in a variety of ways. There are other kinds of disasters called operational disasters, which occur when a business loses an important manager or director, the conditions within the business become far too unfavorable to maintain productivity. Large and small businesses deal with the effects of disasters differently, mainly because larger businesses have more resources at their disposal for restoring their operations.
ACCUweather, which provides global forecasting services, is predicting 12-14 storms in 2019. Of those, only about two to three strengthen enough to become a major storm (category 3-5).
The first thing to do before anything else is to create a business continuity plan as soon as possible, preferably long before hurricane season starts. A continuity plan can greatly improve your chances of a timely recovery after a hurricane, storm or any other natural disaster. Plans include detailed instruction for restoring operations after a natural disaster. Protect the components that are most responsible for sustaining operations first. It is important to make an appraisal of key elements within your business to really determine how you proceed.
According to survey taken by Womply, a software-as-a-service company, 51% of small businesses surveyed said that damage from a hurricane would be “extremely damaging” to their operation. This is due to the damage that a hurricane deals to business assets during a storm. Networks, technology, equipment and data are among the litany of assets that are at risk during a hurricane. The Federal Emergency Management Agency (FEMA) has a Continuity Resource tool kit which gives businesses insight into how to adapt to rapidly changing conditions and make quick recoveries from operational disruptions.
What Can My Business Do to Prepare?
Where are your assets located? A software company, for example, may have servers that operate within a warehouse away from the office. In that case you would have to ensure there are protections put in place to secure them. Back-up your data as soon as possible. Make sure your data is secured off-site.
For example, Nerds Support data center is located in downtown Miami in a secure building that can withstand a category 5 hurricane. If a catastrophic hurricane, more powerful than a CAT 5 were to hit, the servers would be moved to another secure location away from danger with the uttermost care. With today’s technology this is easier than ever. Cloud based services function as a way to secure data and ensure functionality for businesses so that they can work remotely or recuperate necessary digital tools to continue their operation.
You can work from a different location regardless of the weather conditions or circumstances. Your workforce will also need to adapt and work with you to expedite recovery, but that will necessitate effective leadership on your part as a business owner. Many companies now have a mobile workforce that often have to move from the office to the field or work remotely from another location.
You need a system of communication that allows you to access the bulk of your workforce if not everyone simultaneously. It is important that you keep track of everyone’s location in real time and establish a plan of action. Look into who within your workforce travels most frequently and where they travel to. Establishing clear communication from within your team is essential to preserving organization and even moral. Confusion and miscommunication can lead to exacerbate tension and anxiety and create a perception that the storm is more severe that it is.
Download our FREE e-book for more information on how to prepare for a storm and how to weather any natural disaster this hurricane season. Or contact us today at 305-551-2009, there’s still time to get prepared.